What Is Nuffnang?

Untuk mereka yang still wondering tentang Nuffnang Advertisement kat bottom of my blog sebagaimana yang ditanya Zainab Maxoil, here I would like to explain serba sedikit. Enjoy from Brianpedro@welcome2terengganu.

WHAT IS NUFFNANG?

Nuffnang.com is Asia-Pacific’s first and leading blog advertising community. Our online platform allows advertisers to serve graphic or video based advertisements onto more than 100,000 blogs hosted on various platforms.

Nuffnang.com currently has offices in 4 countries, Singapore, Malaysia, Philippines and Australia.It is from these offices that our teams actively seek our brands to match with our bloggers. Our advertiser rollcall includes bluechips such as Citibank, Nokia, Sony, Proctor & Gamble, Nokia, Nike, Nestle, and more! 

Beyond blog advertising, we also pride ourselves in being a community for bloggers by bloggers, organising and supporting a wide range of blogger attended events like movie screenings, seminars/workshops, parties, and more. Nuffnang has been widely featured on mainstream newspapers like The Star, Malaysia and The Sunday Times, Singapore, amongst other media. Check it out here .

What does Nuffnang mean?

"Nuff Nang" is a Jafaikan word that means "Real Good or Real Cool."  No, not Jamaican, Jafaikan! Jafaikan is the word on the streets of young London. If you've been hanging out with the likes of wanna be gangsta Ali - G, (Sasha Baron-Cohen) you would have heard this one before. We could go all academic and give you an analysis on where this came from, but instead check this out. You'll get the idea.

About the Nuffnang Glitterati club.

You do not need to apply and will automatically be included as a Nuffnang Glitterati as long as you do NOT have any ads from any other ad network that originates from SEA or any of our competitor's ad network. Our crawlers will automatically include your blog in the club within 4 days. Note that if an advertisement from another SEA or our competitor's network is placed on your blog at any time, our crawlers will pick it up within 4 days and you will automatically be removed from the program.

What is an “Exclusive Nuffnanger??

An "Exclusive Nuffnanger" is a Nuffnang blogger that has NO advertisements on his/her blog that originates from SEA and also from any ad network we deemed as competitors.

Why You Should Join The Nuffnang Glitterati.

1) Payment Rates for both Cost Per Unique Visitor and Cost-Per-Click.

The less ads a blogger has on his blog, the higher share of voice and the less each ad will have to compete with other ads for attention. Hence, the higher the CTR and the higher the value of that particular ad space on the blog. That is why for example you will never see 8 different ads on the same page on a newspaper unless it’s in the Classifieds where each advertiser pays a small amount. As a result of that, Glitterati Nuffnangers will earn 20-40% more than ordinary Nuffnangers.

2) Payment Terms

In the advertising industry just like in many industries, payment from advertisers come from specific terms like 60 or 90 days. In the past, Nuffnang has used its cash reserves to pay off bloggers for campaigns that we still have not been paid for by our clients. Due to the great increase of bloggers in the Nuffnang community, we are no longer able to provide this service for all our Nuffnangers and unfortunately will have to restrict this service to Nuffnang Glitterati members.However, all Nuffnangers will still be paid in a timely manner as stipulated in the Program Table.

3) Advertorial Opportunities

Many bloggers know that while banner ad campaigns earn a decent stable income, it is advertorials that pay the most. Each advertorial depending on the advertiser, commitment and traffic can earn a blogger a substantial amount not including freebies that may sometimes be included. In the past, advertorial opportunities were available for all our Nuffnangers. However, due to the high demand for advertorials and the need for us to narrow down which blogger of the thousands will get advertorials, only exclusive bloggers will now be eligible for advertorials.

4) Community Events

Nuffnang is known to organize the biggest community events ever which range from free movie screenings, lunch meet ups and many more. We find that in many of these events, many Nuffnangers would like to bring guests along with them and we at Nuffnang would like to oblige as much as we can.As such, 70% of the seats for each event will be allocated to Nuffnang Glitterati AND the guests they may bring.

5) Contests

Contests among Nuffnangers have been something we’ve been having quite a lot with many bloggers winning everything from free meals at Friday’s to mobile phones or even the upcoming contest of a free trip to Gold Coast. With the high demand for these contests, we will give priority to Nuffnang Glitterati with 70% of the prizes to be allocated to them and the remaining 30% to be allocated to non-Nuffnang Glitterati.

6) Innit

Innit is a tool developed and hosted by Nuffnang to add the additional service of driving traffic to any Nuffnang blog. This tool will now only be restricted to Nuffnang Glitterati since it is within our best interest of our community not to indirectly drive any traffic to a future competing network. The vast majority of the Nuffnang Community is already eligible for the exclusive program so there isn’t much to worry about. All of us at Nuffnang sincerely hope that this new initiative will show how much we do appreciate your loyalty.

Nang's Story..

A Tiny Seed is planted

In late may of 2006, 2 university students, Timothy Tiah and Cheo Ming Shen sat having a bento box lunch in London.Exams were looming, but as with all the conversations between these two greenhorns, the topic was enterprise.Having both experienced entrepeneurship during their student years, they were like over eager bunnies, ready to unleash their ideas on their home markets of Malaysia and Singapore.It was in this cosy restaurant that the seeds of Nuffnang.com were planted.

What Tree?

The decision was made to start a business, but what business? Timothy then, had a deep rooted passion in the recent phenomenon of blogging. Having gathered an admirable following of readers with a blog he started with a friend, he lamented over how there was a dearth of relevant and lucrative advertising dollars.Asia would soon have it's very own blog advertising community.

Nurturing Growth.

Months of planning went into Nuffnang.com. And on the business plan, a modest target of 300 bloggers within 3 months had been set.
Even with those targets, there were skeptics, not least the two initiators.Nuffnang.com.my was launched on 27th Feb 2007 and within the first 3 days, had signed up 300 bloggers. Nuffnang.com.sg was to follow suit 2 months later on the 30th of April.


As from July 2009, there are over 80,000 bloggers in Singapore, Malaysia, Philippines and Australia and Nuffnang has received publicity from all corners, having been featured on mainstream newspapers like The Star Malaysia, and The Straits Times Singapore.Thousands of bloggers have been served ads by numerous bluechip companies, such as Nike, Citibank, Nokia, F&N, Disney Pictures, Honda, Samsung, Proctor and Gamble and many more.


More importantly, the community in Nuffnang has flourished, and it has truly become a focal point for bloggers in Asia Pacific. Our bloggers call themselves Nuffnangers, an organic development that we are proudest of.

Contact Nuffnang.

Nuffnang.com currently has offices in 4 countries, Singapore, Malaysia, Philippines and Australia.


Kuala Lumpur (Malaysia) Office


Nuffnang Sdn Bhd (762669-K)
12B-5 & 12B-6, Heritage House,
33 Jalan Yap Ah Shak,
50300 Kuala Lumpur,
Malaysia.
Office No : +6 03 2694 8828
Fax No : +6 03 2694 8824
Penang (Malaysia) Office


Nuffnang Sdn. Bhd. (762669-K)
S-20-G&H, Menara Northam,
55, Jalan Sultan Ahmad Shah,
10050 Penang,
Malaysia.
Office No : +6 04 3701 722
Fax No : +6 04 3701 711
Singapore Office


Nuffnang Pte. Ltd. (199603142C)
38 Kinta Road,
#02-03,
Singapore 219107.
Office No : (+65) 6297 5992
Fax No : (+65) 6297 5992
Philippines Office


Unit 2E03-2E05 Bldg. 5,
Bonifacio High Street,
Bonifacio Global City, Taguig City
Philippines
Office No : +632 856 7688
Fax No : +632 856 1439
Australia Office


Nuffnang Australia
28 St Edmonds Road
Prahran VIC 3181
Office No : (+61) 03 8517 2000
Fax No : 03 9529 3766

*Nang's story from Nuffnang.

 
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